Tag Archives: small business

Seek Out Boutique Shops To Help You

If you need publicity help as part of your PR initiatives and cannot afford a larger company – seek out boutique shops to help you. You do not have to be at the mercy of PR mills. Be honest with … Continue reading

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Hiring Out Is Just Like Dating and Running Shoes

In many cases, doing everything yourself is a time suck and better allocation of resources would be a better bet. Personally, as a DIY lifer, I learned hiring out was the way to go many times – the hard way. … Continue reading

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Promoting In A Sea Of Other Widgets

Let’s talk about promoting your widget. I use the word widget because it’s a lifeless and cold word. Look bluntly as you approach your pitch. What question are you answering with your #####? What makes your ##### different? Why should … Continue reading

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Twitter Stalking and Reaching Media

Reaching media contacts through Twitter is a growing preference by topic-seeking journalists and writers. Tight deadlines and turnaround times for writers make the move to a relevant Twitter message more acceptable. While attending several NYC Social Media Week events earlier … Continue reading

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Create Luck with the Persistence and Love Metric

What is the formula to ‘live off’ of your passion or small business? What metrics factor into success? Metrics can measure a PPC campaign or link backs and retweets, but can they define success and living? Success varies person to person but … Continue reading

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The Customized Consumer Wants To See Your New Profile

A few years ago, starting fresh with a new networking site seemed like duplicate work.  Today, creating a new profile is part of staying current. A quick search for Google+, will show SEO blogs, tech sites and developers discussing the benefits Google+ profile … Continue reading

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Why Take Free Publicity?

Why would a business not take advantage of free publicity?  Believe it or not, there are still many businesses out there with little, or no, online presence. When I ask business owners why they have not taken advantage of Facebook, … Continue reading

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