Tag Archives: publicity

Admitting Defeat and That Sand-in-Your-Pockets Feeling

Admitting defeat is difficult. You must view it as temporary and move on. Think of defeat as, “try a different approach next time.” I had a publicity campaign recently that lent little media coverage for a client. On top of … Continue reading

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What Marketing and PR Initiatives Should You Consider?

When starting a small business, what marketing and PR initiatives should you consider? Answer: Publicity. Publicity will help you get in peoples hands and in their line of vision. How the do you get publicity? Get your business a write-up … Continue reading

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No Pay Clients: On Purpose and By Accident.

As a small business owner I do billing follow up myself. I am going through this irksome process right now. My good nature got the better of me and prior to full payment I completed a campaign – due to … Continue reading

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Hiring Out Is Just Like Dating and Running Shoes

In many cases, doing everything yourself is a time suck and better allocation of resources would be a better bet. Personally, as a DIY lifer, I learned hiring out was the way to go many times – the hard way. … Continue reading

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Promoting In A Sea Of Other Widgets

Let’s talk about promoting your widget. I use the word widget because it’s a lifeless and cold word. Look bluntly as you approach your pitch. What question are you answering with your #####? What makes your ##### different? Why should … Continue reading

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Social Media Marketing as Spam 2.0 and SPACEBALLS Merchandising Theory

Depending on your preferences, you either love social marketing or loath it. My opinions about social networking have changed and vary depending on which social this or that I am signed into. Joining a social network is not optional; it is … Continue reading

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Twitter Stalking and Reaching Media

Reaching media contacts through Twitter is a growing preference by topic-seeking journalists and writers. Tight deadlines and turnaround times for writers make the move to a relevant Twitter message more acceptable. While attending several NYC Social Media Week events earlier … Continue reading

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Create Luck with the Persistence and Love Metric

What is the formula to ‘live off’ of your passion or small business? What metrics factor into success? Metrics can measure a PPC campaign or link backs and retweets, but can they define success and living? Success varies person to person but … Continue reading

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The Reasons You Will Hire A Publicist

Hiring a publicist is an important part of getting noticed. Can it be done in-house with existing staff or the DIY style? Possibly. The main reason you will hire a publicist is to pitch media and get coverage. Accessing the … Continue reading

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The Customized Consumer Wants To See Your New Profile

A few years ago, starting fresh with a new networking site seemed like duplicate work.  Today, creating a new profile is part of staying current. A quick search for Google+, will show SEO blogs, tech sites and developers discussing the benefits Google+ profile … Continue reading

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