Tag Archives: publicity campaign

The ‘How’ & ‘Who’ Of Your Campaign?

Before starting a marketing strategy, PR initiative, publicity campaign, or product launch, ask yourself, how will I (or XYZ brand) be received? Yes, a simple question, but after briefly brainstorming, you may note several options. After working on the “how” … Continue reading

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Twitter Stalking and Reaching Media

Reaching media contacts through Twitter is a growing preference by topic-seeking journalists and writers. Tight deadlines and turnaround times for writers make the move to a relevant Twitter message more acceptable. While attending several NYC Social Media Week events earlier … Continue reading

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The Reasons You Will Hire A Publicist

Hiring a publicist is an important part of getting noticed. Can it be done in-house with existing staff or the DIY style? Possibly. The main reason you will hire a publicist is to pitch media and get coverage. Accessing the … Continue reading

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The Customized Consumer Wants To See Your New Profile

A few years ago, starting fresh with a new networking site seemed like duplicate work.  Today, creating a new profile is part of staying current. A quick search for Google+, will show SEO blogs, tech sites and developers discussing the benefits Google+ profile … Continue reading

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Why Take Free Publicity?

Why would a business not take advantage of free publicity?  Believe it or not, there are still many businesses out there with little, or no, online presence. When I ask business owners why they have not taken advantage of Facebook, … Continue reading

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