Tag Archives: media

What Marketing and PR Initiatives Should You Consider?

When starting a small business, what marketing and PR initiatives should you consider? Answer: Publicity. Publicity will help you get in peoples hands and in their line of vision. How the do you get publicity? Get your business a write-up … Continue reading

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No Pay Clients: On Purpose and By Accident.

As a small business owner I do billing follow up myself. I am going through this irksome process right now. My good nature got the better of me and prior to full payment I completed a campaign – due to … Continue reading

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Social Media Marketing as Spam 2.0 and SPACEBALLS Merchandising Theory

Depending on your preferences, you either love social marketing or loath it. My opinions about social networking have changed and vary depending on which social this or that I am signed into. Joining a social network is not optional; it is … Continue reading

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Twitter Stalking and Reaching Media

Reaching media contacts through Twitter is a growing preference by topic-seeking journalists and writers. Tight deadlines and turnaround times for writers make the move to a relevant Twitter message more acceptable. While attending several NYC Social Media Week events earlier … Continue reading

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The Reasons You Will Hire A Publicist

Hiring a publicist is an important part of getting noticed. Can it be done in-house with existing staff or the DIY style? Possibly. The main reason you will hire a publicist is to pitch media and get coverage. Accessing the … Continue reading

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How Have You Contributed Lately?

I work in several areas: Publicity, Media, Communications and Small Business Development.  I work in these areas of business and creativity as the way for me to contribute. To start, was the social media campaign for a local non-profit, Medical … Continue reading

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