Tag Archives: Marketing

Defining a message and Phonics. What do they get out of it?

Define coverage by separating yourself from it. Start looking at it as a 3rd party, now. What is “it” exactly? Well, “it” is: your business, your baby, your book, art, event or product. When working on your brand and business, it … Continue reading

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What Marketing and PR Initiatives Should You Consider?

When starting a small business, what marketing and PR initiatives should you consider? Answer: Publicity. Publicity will help you get in peoples hands and in their line of vision. How the do you get publicity? Get your business a write-up … Continue reading

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Avoid Being Fodder

Be current, up-to-date and understand what the communication trends are. Many people are reluctant to adopt new, “conversations.” Understanding the benefits of social media is invaluable. By, “understanding benefits” I mean, ask and research why is Facebook so popular? Why … Continue reading

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Promoting In A Sea Of Other Widgets

Let’s talk about promoting your widget. I use the word widget because it’s a lifeless and cold word. Look bluntly as you approach your pitch. What question are you answering with your #####? What makes your ##### different? Why should … Continue reading

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The ‘How’ & ‘Who’ Of Your Campaign?

Before starting a marketing strategy, PR initiative, publicity campaign, or product launch, ask yourself, how will I (or XYZ brand) be received? Yes, a simple question, but after briefly brainstorming, you may note several options. After working on the “how” … Continue reading

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