Tag Archives: journalists

Pitch Tip: Sell Benefits And Stop Focusing On Functionality When Approaching Strangers

When you are close to what you are writing about creating a new pitch is challenging. You need to create enough interest, in seconds, for them to consider writing about it. Writers are not concerned with the same set of … Continue reading

Posted in learn, Marketing, promotions, public relations, Publicity, Small Business, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Buy a House and Pitch a Journalist Using Twitter

I do not agree with cold pitching writers on Twitter. I like Twitter as a private news aggregate and an easy way to keep current with industry discussions. I understand the need for a fast concise pitch but I am not going to … Continue reading

Posted in change, promotions, public relations, Publicity, Small Business, Social Network, Uncategorized | Tagged , , , , , , , | 5 Comments