Tag Archives: #DIYPR

Pitch Tip: Sell Benefits And Stop Focusing On Functionality When Approaching Strangers

When you are close to what you are writing about creating a new pitch is challenging. You need to create enough interest, in seconds, for them to consider writing about it. Writers are not concerned with the same set of … Continue reading

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Shotgun Your Goals, Slow Pitch Batting Cage Style, At First.

Mapping project goals can be tough. At the start, being specific and going for the bulls-eye on a dimly lit board, does not fly for me. All ideas are on the table at first. This helps my personal interactions with others by providing a small, false … Continue reading

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Contrary Motion Brain Storm. DIY Pitch Development.

A small business, launching a promotion campaign, needs to step outside of itself and look back in – with judgment, skepticism and constant distractions. Carry that muddled ‘meh’ feeling as an albatros when designing your DIY PR campaign. That albatross represents the … Continue reading

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