Tag Archives: DIY promotions

Contrary Motion Brain Storm. DIY Pitch Development.

Posted on May 31, 2013 by

A small business, launching a promotion campaign, needs to step outside of itself and look back in – with judgment, skepticism and constant distractions. Carry that muddled ‘meh’ feeling as an albatros when designing your DIY PR campaign. That albatross represents the … Continue reading →

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Hiring Out Is Just Like Dating and Running Shoes

Posted on April 17, 2013 by

In many cases, doing everything yourself is a time suck and better allocation of resources would be a better bet. Personally, as a DIY lifer, I learned hiring out was the way to go many times – the hard way. … Continue reading →

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The Easy Road To Sustainability, Luck Happens?

Posted on April 12, 2013 by

Are you suffering from social media malaise? The symptoms are: no one likes you, no one re-tweets you and the only people who like your posts are spamy leach companies that want you to pay for their snake oil twitter/like follower-getter. As … Continue reading →

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Promoting In A Sea Of Other Widgets

Posted on April 10, 2013 by

Let’s talk about promoting your widget. I use the word widget because it’s a lifeless and cold word. Look bluntly as you approach your pitch. What question are you answering with your #####? What makes your ##### different? Why should … Continue reading →

Posted in change, Hot Lingo Modifiers, Influence, Marketing, promotions, public relations, Publicity | Tagged , , , , , , , , | Leave a comment