Tag Archives: business

Defining a message and Phonics. What do they get out of it?

Define coverage by separating yourself from it. Start looking at it as a 3rd party, now. What is “it” exactly? Well, “it” is: your business, your baby, your book, art, event or product. When working on your brand and business, it … Continue reading

Posted in change, Influence, learn, Marketing, promotions, Publicity, Small Business, Social Network, Uncategorized, zen | Tagged , , , , , , , , , | Leave a comment

Social Media Marketing as Spam 2.0 and SPACEBALLS Merchandising Theory

Depending on your preferences, you either love social marketing or loath it. My opinions about social networking have changed and vary depending on which social this or that I am signed into. Joining a social network is not optional; it is … Continue reading

Posted in change, ethics, Influence, learn, public relations, Publicity, Responsibility, Social Network | Tagged , , , , , , , , , | Leave a comment

The ‘How’ & ‘Who’ Of Your Campaign?

Before starting a marketing strategy, PR initiative, publicity campaign, or product launch, ask yourself, how will I (or XYZ brand) be received? Yes, a simple question, but after briefly brainstorming, you may note several options. After working on the “how” … Continue reading

Posted in Influence, Marketing, public relations, Publicity | Tagged , , , , , | Leave a comment

Create Luck with the Persistence and Love Metric

What is the formula to ‘live off’ of your passion or small business? What metrics factor into success? Metrics can measure a PPC campaign or link backs and retweets, but can they define success and living? Success varies person to person but … Continue reading

Posted in ethics, Influence, Marketing, public relations, Uncategorized | Tagged , , , , , , , , , , | Leave a comment