Tag Archives: business advice

What Marketing and PR Initiatives Should You Consider?

When starting a small business, what marketing and PR initiatives should you consider? Answer: Publicity. Publicity will help you get in peoples hands and in their line of vision. How the do you get publicity? Get your business a write-up … Continue reading

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No Pay Clients: On Purpose and By Accident.

As a small business owner I do billing follow up myself. I am going through this irksome process right now. My good nature got the better of me and prior to full payment I completed a campaign – due to … Continue reading

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Social Media Marketing as Spam 2.0 and SPACEBALLS Merchandising Theory

Depending on your preferences, you either love social marketing or loath it. My opinions about social networking have changed and vary depending on which social this or that I am signed into. Joining a social network is not optional; it is … Continue reading

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Twitter Stalking and Reaching Media

Reaching media contacts through Twitter is a growing preference by topic-seeking journalists and writers. Tight deadlines and turnaround times for writers make the move to a relevant Twitter message more acceptable. While attending several NYC Social Media Week events earlier … Continue reading

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Why Take Free Publicity?

Why would a business not take advantage of free publicity?  Believe it or not, there are still many businesses out there with little, or no, online presence. When I ask business owners why they have not taken advantage of Facebook, … Continue reading

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