Category Archives: Uncategorized

Pitch Tip: Sell Benefits And Stop Focusing On Functionality When Approaching Strangers

When you are close to what you are writing about creating a new pitch is challenging. You need to create enough interest, in seconds, for them to consider writing about it. Writers are not concerned with the same set of … Continue reading

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It Never Hurts To Ask

Originally posted on DecentLuck:
“Ask for the sale,” is 101 stuff. Why? Because you never know. If you need help publicizing your thing, just ask. Ask reviewers, publications and other publicists – like me, for help. I am willing to…

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Defining a message and Phonics. What do they get out of it?

Define coverage by separating yourself from it. Start looking at it as a 3rd party, now. What is “it” exactly? Well, “it” is: your business, your baby, your book, art, event or product. When working on your brand and business, it … Continue reading

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Accomplish Goals, Ruin Relationships and Become a Multitask Ninja.

Not everyone can manage more than one project at a time. Some people just do not have this art in their wheelhouse. Can it be learned? Sure, I guess so. Are some predisposed to be killer at it? Yes. A … Continue reading

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Avoid Being Fodder

Be current, up-to-date and understand what the communication trends are. Many people are reluctant to adopt new, “conversations.” Understanding the benefits of social media is invaluable. By, “understanding benefits” I mean, ask and research why is Facebook so popular? Why … Continue reading

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No Pay Clients: On Purpose and By Accident.

As a small business owner I do billing follow up myself. I am going through this irksome process right now. My good nature got the better of me and prior to full payment I completed a campaign – due to … Continue reading

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Buy a House and Pitch a Journalist Using Twitter

I do not agree with cold pitching writers on Twitter. I like Twitter as a private news aggregate and an easy way to keep current with industry discussions. I understand the need for a fast concise pitch but I am not going to … Continue reading

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The 2013 Bug says, “Don’t talk Shenanigans.”

Hope your holidays went decent and your new years was filled with colorful images, smiles, warm hugs and fantasy. If you managed to avoid ‘catching cold’ this winter – you are lucky, but there is no way to skate the, ‘2013 … Continue reading

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Create Luck with the Persistence and Love Metric

What is the formula to ‘live off’ of your passion or small business? What metrics factor into success? Metrics can measure a PPC campaign or link backs and retweets, but can they define success and living? Success varies person to person but … Continue reading

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The Customized Consumer Wants To See Your New Profile

A few years ago, starting fresh with a new networking site seemed like duplicate work.  Today, creating a new profile is part of staying current. A quick search for Google+, will show SEO blogs, tech sites and developers discussing the benefits Google+ profile … Continue reading

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