Category Archives: Social Network

Defining a message and Phonics. What do they get out of it?

Define coverage by separating yourself from it. Start looking at it as a 3rd party, now. What is “it” exactly? Well, “it” is: your business, your baby, your book, art, event or product. When working on your brand and business, it … Continue reading

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Does social media make taboo, third-rail topics, newsworthy?

For better or worse, our hyper competitive online news culture morphs what is socially acceptable water-cooler talk. Social media raises the question, “What is newsworthy?” With endless choice available for search, “Are all topics are open for discussion?” Within this new news/business landscape, at … Continue reading

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Avoid Being Fodder

Be current, up-to-date and understand what the communication trends are. Many people are reluctant to adopt new, “conversations.” Understanding the benefits of social media is invaluable. By, “understanding benefits” I mean, ask and research why is Facebook so popular? Why … Continue reading

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No Pay Clients: On Purpose and By Accident.

As a small business owner I do billing follow up myself. I am going through this irksome process right now. My good nature got the better of me and prior to full payment I completed a campaign – due to … Continue reading

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Buy a House and Pitch a Journalist Using Twitter

I do not agree with cold pitching writers on Twitter. I like Twitter as a private news aggregate and an easy way to keep current with industry discussions. I understand the need for a fast concise pitch but I am not going to … Continue reading

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Social Media Marketing as Spam 2.0 and SPACEBALLS Merchandising Theory

Depending on your preferences, you either love social marketing or loath it. My opinions about social networking have changed and vary depending on which social this or that I am signed into. Joining a social network is not optional; it is … Continue reading

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Twitter Stalking and Reaching Media

Reaching media contacts through Twitter is a growing preference by topic-seeking journalists and writers. Tight deadlines and turnaround times for writers make the move to a relevant Twitter message more acceptable. While attending several NYC Social Media Week events earlier … Continue reading

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The Reasons You Will Hire A Publicist

Hiring a publicist is an important part of getting noticed. Can it be done in-house with existing staff or the DIY style? Possibly. The main reason you will hire a publicist is to pitch media and get coverage. Accessing the … Continue reading

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The Customized Consumer Wants To See Your New Profile

A few years ago, starting fresh with a new networking site seemed like duplicate work.  Today, creating a new profile is part of staying current. A quick search for Google+, will show SEO blogs, tech sites and developers discussing the benefits Google+ profile … Continue reading

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Why Take Free Publicity?

Why would a business not take advantage of free publicity?  Believe it or not, there are still many businesses out there with little, or no, online presence. When I ask business owners why they have not taken advantage of Facebook, … Continue reading

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