Category Archives: Responsibility

Does social media make taboo, third-rail topics, newsworthy?

For better or worse, our hyper competitive online news culture morphs what is socially acceptable water-cooler talk. Social media raises the question, “What is newsworthy?” With endless choice available for search, “Are all topics are open for discussion?” Within this new news/business landscape, at … Continue reading

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Accomplish Goals, Ruin Relationships and Become a Multitask Ninja.

Not everyone can manage more than one project at a time. Some people just do not have this art in their wheelhouse. Can it be learned? Sure, I guess so. Are some predisposed to be killer at it? Yes. A … Continue reading

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The Easy Road To Sustainability, Luck Happens?

Are you suffering from social media malaise? The symptoms are: no one likes you, no one re-tweets you and the only people who like your posts are spamy leach companies that want you to pay for their snake oil twitter/like follower-getter. As … Continue reading

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Rock Star Office Job, Hot Lingo Modifiers and Engaging Kool-Aid

I ended my last post asking you to resist the use of corporate jargon and vanilla speak. In the same section of the corporate park, let me spat about the zany use of adjectives like, “rock star, guru and ninja.” … Continue reading

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Who Can You Trust With Your Baby? Market Your Passion.

Marketing your passion and outlining a publicity plan is exhausting and possibly sickening. Making your baby your business is difficult. Your proximity to your project makes tough decisions next to impossible. If you are a smart, time effective person you … Continue reading

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Social Media Marketing as Spam 2.0 and SPACEBALLS Merchandising Theory

Depending on your preferences, you either love social marketing or loath it. My opinions about social networking have changed and vary depending on which social this or that I am signed into. Joining a social network is not optional; it is … Continue reading

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Twitter Stalking and Reaching Media

Reaching media contacts through Twitter is a growing preference by topic-seeking journalists and writers. Tight deadlines and turnaround times for writers make the move to a relevant Twitter message more acceptable. While attending several NYC Social Media Week events earlier … Continue reading

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Experts Everywhere!

Everyone seems to be an expert now-a-days.  Whatever happened to simply being a professional?   Social Media has allowed many to promote themselves as go-to sources for panel discussions or educational classes for the less informed.  My concern here is … Continue reading

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How Have You Contributed Lately?

I work in several areas: Publicity, Media, Communications and Small Business Development.  I work in these areas of business and creativity as the way for me to contribute. To start, was the social media campaign for a local non-profit, Medical … Continue reading

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Is There a Template for Creativity? – co

Is There a Template for Creativity? – copy.bz/ruVreN RT@copyblogger

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