Category Archives: public relations

Pitch Tip: Sell Benefits And Stop Focusing On Functionality When Approaching Strangers

When you are close to what you are writing about creating a new pitch is challenging. You need to create enough interest, in seconds, for them to consider writing about it. Writers are not concerned with the same set of … Continue reading

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Admitting Defeat and That Sand-in-Your-Pockets Feeling

Admitting defeat is difficult. You must view it as temporary and move on. Think of defeat as, “try a different approach next time.” I had a publicity campaign recently that lent little media coverage for a client. On top of … Continue reading

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Fickle Publicity – What’s Your F’in Story?

Approaching a writer for coverage is a delicate process. If you take your due diligence serious you will find the number one complaint from writers is receiving unrelated topic pitches. You must research the person you are pitching. Find out the writer/interviewers beat and interests before … Continue reading

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It Never Hurts To Ask

“Ask for the sale,” is 101 stuff. Why? Because you never know. If you need help publicizing your thing, just ask. Ask reviewers, publications and other publicists – like me, for help. I am willing to help, ask me a … Continue reading

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Shotgun Your Goals, Slow Pitch Batting Cage Style, At First.

Mapping project goals can be tough. At the start, being specific and going for the bulls-eye on a dimly lit board, does not fly for me. All ideas are on the table at first. This helps my personal interactions with others by providing a small, false … Continue reading

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What Marketing and PR Initiatives Should You Consider?

When starting a small business, what marketing and PR initiatives should you consider? Answer: Publicity. Publicity will help you get in peoples hands and in their line of vision. How the do you get publicity? Get your business a write-up … Continue reading

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Seek Out Boutique Shops To Help You

If you need publicity help as part of your PR initiatives and cannot afford a larger company – seek out boutique shops to help you. You do not have to be at the mercy of PR mills. Be honest with … Continue reading

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Buy a House and Pitch a Journalist Using Twitter

I do not agree with cold pitching writers on Twitter. I like Twitter as a private news aggregate and an easy way to keep current with industry discussions. I understand the need for a fast concise pitch but I am not going to … Continue reading

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Promoting In A Sea Of Other Widgets

Let’s talk about promoting your widget. I use the word widget because it’s a lifeless and cold word. Look bluntly as you approach your pitch. What question are you answering with your #####? What makes your ##### different? Why should … Continue reading

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Rock Star Office Job, Hot Lingo Modifiers and Engaging Kool-Aid

I ended my last post asking you to resist the use of corporate jargon and vanilla speak. In the same section of the corporate park, let me spat about the zany use of adjectives like, “rock star, guru and ninja.” … Continue reading

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