Category Archives: Marketing

Pitch Tip: Sell Benefits And Stop Focusing On Functionality When Approaching Strangers

When you are close to what you are writing about creating a new pitch is challenging. You need to create enough interest, in seconds, for them to consider writing about it. Writers are not concerned with the same set of … Continue reading

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It Never Hurts To Ask

“Ask for the sale,” is 101 stuff. Why? Because you never know. If you need help publicizing your thing, just ask. Ask reviewers, publications and other publicists – like me, for help. I am willing to help, ask me a … Continue reading

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Defining a message and Phonics. What do they get out of it?

Define coverage by separating yourself from it. Start looking at it as a 3rd party, now. What is “it” exactly? Well, “it” is: your business, your baby, your book, art, event or product. When working on your brand and business, it … Continue reading

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Shotgun Your Goals, Slow Pitch Batting Cage Style, At First.

Mapping project goals can be tough. At the start, being specific and going for the bulls-eye on a dimly lit board, does not fly for me. All ideas are on the table at first. This helps my personal interactions with others by providing a small, false … Continue reading

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Contrary Motion Brain Storm. DIY Pitch Development.

A small business, launching a promotion campaign, needs to step outside of itself and look back in – with judgment, skepticism and constant distractions. Carry that muddled ‘meh’ feeling as an albatros when designing your DIY PR campaign. That albatross represents the … Continue reading

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What Marketing and PR Initiatives Should You Consider?

When starting a small business, what marketing and PR initiatives should you consider? Answer: Publicity. Publicity will help you get in peoples hands and in their line of vision. How the do you get publicity? Get your business a write-up … Continue reading

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Seek Out Boutique Shops To Help You

If you need publicity help as part of your PR initiatives and cannot afford a larger company – seek out boutique shops to help you. You do not have to be at the mercy of PR mills. Be honest with … Continue reading

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Avoid Being Fodder

Be current, up-to-date and understand what the communication trends are. Many people are reluctant to adopt new, “conversations.” Understanding the benefits of social media is invaluable. By, “understanding benefits” I mean, ask and research why is Facebook so popular? Why … Continue reading

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Hiring Out Is Just Like Dating and Running Shoes

In many cases, doing everything yourself is a time suck and better allocation of resources would be a better bet. Personally, as a DIY lifer, I learned hiring out was the way to go many times – the hard way. … Continue reading

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The Easy Road To Sustainability, Luck Happens?

Are you suffering from social media malaise? The symptoms are: no one likes you, no one re-tweets you and the only people who like your posts are spamy leach companies that want you to pay for their snake oil twitter/like follower-getter. As … Continue reading

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