Category Archives: learn

Pitch Tip: Sell Benefits And Stop Focusing On Functionality When Approaching Strangers

When you are close to what you are writing about creating a new pitch is challenging. You need to create enough interest, in seconds, for them to consider writing about it. Writers are not concerned with the same set of … Continue reading

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Admitting Defeat and That Sand-in-Your-Pockets Feeling

Admitting defeat is difficult. You must view it as temporary and move on. Think of defeat as, “try a different approach next time.” I had a publicity campaign recently that lent little media coverage for a client. On top of … Continue reading

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Fickle Publicity – What’s Your F’in Story?

Approaching a writer for coverage is a delicate process. If you take your due diligence serious you will find the number one complaint from writers is receiving unrelated topic pitches. You must research the person you are pitching. Find out the writer/interviewers beat and interests before … Continue reading

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Admitting Defeat and That Sand-in-Your-Pockets Feeling

Admitting defeat is difficult. You must view it as temporary and move on. Think of defeat as something saying, “try a different approach next time.” I had a publicity campaign recently that lent to little media coverage for a client. … Continue reading

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It Never Hurts To Ask

“Ask for the sale,” is 101 stuff. Why? Because you never know. If you need help publicizing your thing, just ask. Ask reviewers, publications and other publicists – like me, for help. I am willing to help, ask me a … Continue reading

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Defining a message and Phonics. What do they get out of it?

Define coverage by separating yourself from it. Start looking at it as a 3rd party, now. What is “it” exactly? Well, “it” is: your business, your baby, your book, art, event or product. When working on your brand and business, it … Continue reading

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Shotgun Your Goals, Slow Pitch Batting Cage Style, At First.

Mapping project goals can be tough. At the start, being specific and going for the bulls-eye on a dimly lit board, does not fly for me. All ideas are on the table at first. This helps my personal interactions with others by providing a small, false … Continue reading

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Contrary Motion Brain Storm. DIY Pitch Development.

A small business, launching a promotion campaign, needs to step outside of itself and look back in – with judgment, skepticism and constant distractions. Carry that muddled ‘meh’ feeling as an albatros when designing your DIY PR campaign. That albatross represents the … Continue reading

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Seek Out Boutique Shops To Help You

If you need publicity help as part of your PR initiatives and cannot afford a larger company – seek out boutique shops to help you. You do not have to be at the mercy of PR mills. Be honest with … Continue reading

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6 Ways To Improve Your Writing

Give these a try for a week: 1. Set a schedule – Write every day at the same time. 2. Make notes when inspiration hits – Jog your memory. 3. Do not re-read what you just wrote and keep going … Continue reading

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