Category Archives: Influence

Defining a message and Phonics. What do they get out of it?

Define coverage by separating yourself from it. Start looking at it as a 3rd party, now. What is “it” exactly? Well, “it” is: your business, your baby, your book, art, event or product. When working on your brand and business, it … Continue reading

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Does social media make taboo, third-rail topics, newsworthy?

For better or worse, our hyper competitive online news culture morphs what is socially acceptable water-cooler talk. Social media raises the question, “What is newsworthy?” With endless choice available for search, “Are all topics are open for discussion?” Within this new news/business landscape, at … Continue reading

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What Marketing and PR Initiatives Should You Consider?

When starting a small business, what marketing and PR initiatives should you consider? Answer: Publicity. Publicity will help you get in peoples hands and in their line of vision. How the do you get publicity? Get your business a write-up … Continue reading

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Avoid Being Fodder

Be current, up-to-date and understand what the communication trends are. Many people are reluctant to adopt new, “conversations.” Understanding the benefits of social media is invaluable. By, “understanding benefits” I mean, ask and research why is Facebook so popular? Why … Continue reading

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Promoting In A Sea Of Other Widgets

Let’s talk about promoting your widget. I use the word widget because it’s a lifeless and cold word. Look bluntly as you approach your pitch. What question are you answering with your #####? What makes your ##### different? Why should … Continue reading

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Rock Star Office Job, Hot Lingo Modifiers and Engaging Kool-Aid

I ended my last post asking you to resist the use of corporate jargon and vanilla speak. In the same section of the corporate park, let me spat about the zany use of adjectives like, “rock star, guru and ninja.” … Continue reading

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The 2013 Bug says, “Don’t talk Shenanigans.”

Hope your holidays went decent and your new years was filled with colorful images, smiles, warm hugs and fantasy. If you managed to avoid ‘catching cold’ this winter – you are lucky, but there is no way to skate the, ‘2013 … Continue reading

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Social Media Marketing as Spam 2.0 and SPACEBALLS Merchandising Theory

Depending on your preferences, you either love social marketing or loath it. My opinions about social networking have changed and vary depending on which social this or that I am signed into. Joining a social network is not optional; it is … Continue reading

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The ‘How’ & ‘Who’ Of Your Campaign?

Before starting a marketing strategy, PR initiative, publicity campaign, or product launch, ask yourself, how will I (or XYZ brand) be received? Yes, a simple question, but after briefly brainstorming, you may note several options. After working on the “how” … Continue reading

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Twitter Stalking and Reaching Media

Reaching media contacts through Twitter is a growing preference by topic-seeking journalists and writers. Tight deadlines and turnaround times for writers make the move to a relevant Twitter message more acceptable. While attending several NYC Social Media Week events earlier … Continue reading

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