Category Archives: Hot Lingo Modifiers

Promoting In A Sea Of Other Widgets

Let’s talk about promoting your widget. I use the word widget because it’s a lifeless and cold word. Look bluntly as you approach your pitch. What question are you answering with your #####? What makes your ##### different? Why should … Continue reading

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Rock Star Office Job, Hot Lingo Modifiers and Engaging Kool-Aid

I ended my last post asking you to resist the use of corporate jargon and vanilla speak. In the same section of the corporate park, let me spat about the zany use of adjectives like, “rock star, guru and ninja.” … Continue reading

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