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Category Archives: ethics
Admitting defeat is difficult. You must view it as temporary and move on. Think of defeat as, “try a different approach next time.” I had a publicity campaign recently that lent little media coverage for a client. On top of … Continue reading
I ended my last post asking you to resist the use of corporate jargon and vanilla speak. In the same section of the corporate park, let me spat about the zany use of adjectives like, “rock star, guru and ninja.” … Continue reading
Marketing your passion and outlining a publicity plan is exhausting and possibly sickening. Making your baby your business is difficult. Your proximity to your project makes tough decisions next to impossible. If you are a smart, time effective person you … Continue reading
Is There a Template for Creativity? – copy.bz/ruVreN RT@copyblogger