Category Archives: ethics

Admitting Defeat and That Sand-in-Your-Pockets Feeling

Admitting defeat is difficult. You must view it as temporary and move on. Think of defeat as, “try a different approach next time.” I had a publicity campaign recently that lent little media coverage for a client. On top of … Continue reading

Posted in change, ethics, learn, promotions, public relations, Publicity, Small Business, zen | Tagged , , , , , , | Leave a comment

Does social media make taboo, third-rail topics, newsworthy?

For better or worse, our hyper competitive online news culture morphs what is socially acceptable water-cooler talk. Social media raises the question, “What is newsworthy?” With endless choice available for search, “Are all topics are open for discussion?” Within this new news/business landscape, at … Continue reading

Posted in change, ethics, Influence, public opinion, Responsibility, Social Network | Tagged , , , , , , , | Leave a comment

Rock Star Office Job, Hot Lingo Modifiers and Engaging Kool-Aid

I ended my last post asking you to resist the use of corporate jargon and vanilla speak. In the same section of the corporate park, let me spat about the zany use of adjectives like, “rock star, guru and ninja.” … Continue reading

Posted in change, entertainment, ethics, Hot Lingo Modifiers, Influence, learn, Marketing, public relations, Publicity, Responsibility, vanilla speak, zen | Tagged , , , , , | Leave a comment

Who Can You Trust With Your Baby? Market Your Passion.

Marketing your passion and outlining a publicity plan is exhausting and possibly sickening. Making your baby your business is difficult. Your proximity to your project makes tough decisions next to impossible. If you are a smart, time effective person you … Continue reading

Posted in ethics, Marketing, public relations, Publicity, Responsibility | Leave a comment

Social Media Marketing as Spam 2.0 and SPACEBALLS Merchandising Theory

Depending on your preferences, you either love social marketing or loath it. My opinions about social networking have changed and vary depending on which social this or that I am signed into. Joining a social network is not optional; it is … Continue reading

Posted in change, ethics, Influence, learn, public relations, Publicity, Responsibility, Social Network | Tagged , , , , , , , , , | Leave a comment

Create Luck with the Persistence and Love Metric

What is the formula to ‘live off’ of your passion or small business? What metrics factor into success? Metrics can measure a PPC campaign or link backs and retweets, but can they define success and living? Success varies person to person but … Continue reading

Posted in ethics, Influence, Marketing, public relations, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Experts Everywhere!

Everyone seems to be an expert now-a-days.  Whatever happened to simply being a professional?   Social Media has allowed many to promote themselves as go-to sources for panel discussions or educational classes for the less informed.  My concern here is … Continue reading

Posted in change, ethics, Influence, Marketing, public relations, Responsibility, Social Network, Uncategorized | Tagged , , , , , | Leave a comment

How Have You Contributed Lately?

I work in several areas: Publicity, Media, Communications and Small Business Development.  I work in these areas of business and creativity as the way for me to contribute. To start, was the social media campaign for a local non-profit, Medical … Continue reading

Posted in change, ethics, Influence, Marketing, public relations, Responsibility, Social Network, zen | Tagged , , , , , , , , , | Leave a comment

Is There a Template for Creativity? – co

Is There a Template for Creativity? – copy.bz/ruVreN RT@copyblogger

Posted in change, ethics, public opinion, public relations, Responsibility | Tagged , , | Leave a comment

A Tool That Can Expose Truth

To find out what the world is thinking, NYC start-up, URTAK is creating some serious conversations with their new tool – by easily letting users start their own surveys and polls. URTAK is democratizing public opinion polling as they encourage … Continue reading

Posted in change, ethics, Marketing, public opinion, Responsibility, Social Network | Tagged , , , | 1 Comment