Category Archives: change

Buy a House and Pitch a Journalist Using Twitter

I do not agree with cold pitching writers on Twitter. I like Twitter as a private news aggregate and an easy way to keep current with industry discussions. I understand the need for a fast concise pitch but I am not going to … Continue reading

Posted in change, promotions, public relations, Publicity, Small Business, Social Network, Uncategorized | Tagged , , , , , , , | 5 Comments

Promoting In A Sea Of Other Widgets

Let’s talk about promoting your widget. I use the word widget because it’s a lifeless and cold word. Look bluntly as you approach your pitch. What question are you answering with your #####? What makes your ##### different? Why should … Continue reading

Posted in change, Hot Lingo Modifiers, Influence, Marketing, promotions, public relations, Publicity | Tagged , , , , , , , , | Leave a comment

Rock Star Office Job, Hot Lingo Modifiers and Engaging Kool-Aid

I ended my last post asking you to resist the use of corporate jargon and vanilla speak. In the same section of the corporate park, let me spat about the zany use of adjectives like, “rock star, guru and ninja.” … Continue reading

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The 2013 Bug says, “Don’t talk Shenanigans.”

Hope your holidays went decent and your new years was filled with colorful images, smiles, warm hugs and fantasy. If you managed to avoid ‘catching cold’ this winter – you are lucky, but there is no way to skate the, ‘2013 … Continue reading

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Social Media Marketing as Spam 2.0 and SPACEBALLS Merchandising Theory

Depending on your preferences, you either love social marketing or loath it. My opinions about social networking have changed and vary depending on which social this or that I am signed into. Joining a social network is not optional; it is … Continue reading

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The Customized Consumer Wants To See Your New Profile

A few years ago, starting fresh with a new networking site seemed like duplicate work.  Today, creating a new profile is part of staying current. A quick search for Google+, will show SEO blogs, tech sites and developers discussing the benefits Google+ profile … Continue reading

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Why Take Free Publicity?

Why would a business not take advantage of free publicity?  Believe it or not, there are still many businesses out there with little, or no, online presence. When I ask business owners why they have not taken advantage of Facebook, … Continue reading

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Experts Everywhere!

Everyone seems to be an expert now-a-days.  Whatever happened to simply being a professional?   Social Media has allowed many to promote themselves as go-to sources for panel discussions or educational classes for the less informed.  My concern here is … Continue reading

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How Have You Contributed Lately?

I work in several areas: Publicity, Media, Communications and Small Business Development.  I work in these areas of business and creativity as the way for me to contribute. To start, was the social media campaign for a local non-profit, Medical … Continue reading

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Is There a Template for Creativity? – co

Is There a Template for Creativity? – copy.bz/ruVreN RT@copyblogger

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