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Category Archives: change
Admitting defeat is difficult. You must view it as temporary and move on. Think of defeat as, “try a different approach next time.” I had a publicity campaign recently that lent little media coverage for a client. On top of … Continue reading
Admitting defeat is difficult. You must view it as temporary and move on. Think of defeat as something saying, “try a different approach next time.” I had a publicity campaign recently that lent to little media coverage for a client. … Continue reading
A small business, launching a promotion campaign, needs to step outside of itself and look back in – with judgment, skepticism and constant distractions. Carry that muddled ‘meh’ feeling as an albatros when designing your DIY PR campaign. That albatross represents the … Continue reading
When starting a small business, what marketing and PR initiatives should you consider? Answer: Publicity. Publicity will help you get in peoples hands and in their line of vision. How the do you get publicity? Get your business a write-up … Continue reading
Give these a try for a week: 1. Set a schedule – Write every day at the same time. 2. Make notes when inspiration hits – Jog your memory. 3. Do not re-read what you just wrote and keep going … Continue reading
Not everyone can manage more than one project at a time. Some people just do not have this art in their wheelhouse. Can it be learned? Sure, I guess so. Are some predisposed to be killer at it? Yes. A … Continue reading