Category Archives: change

Admitting Defeat and That Sand-in-Your-Pockets Feeling

Admitting defeat is difficult. You must view it as temporary and move on. Think of defeat as, “try a different approach next time.” I had a publicity campaign recently that lent little media coverage for a client. On top of … Continue reading

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Admitting Defeat and That Sand-in-Your-Pockets Feeling

Admitting defeat is difficult. You must view it as temporary and move on. Think of defeat as something saying, “try a different approach next time.” I had a publicity campaign recently that lent to little media coverage for a client. … Continue reading

Posted in change, learn, promotions, zen | 1 Comment

It Never Hurts To Ask

“Ask for the sale,” is 101 stuff. Why? Because you never know. If you need help publicizing your thing, just ask. Ask reviewers, publications and other publicists – like me, for help. I am willing to help, ask me a … Continue reading

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Defining a message and Phonics. What do they get out of it?

Define coverage by separating yourself from it. Start looking at it as a 3rd party, now. What is “it” exactly? Well, “it” is: your business, your baby, your book, art, event or product. When working on your brand and business, it … Continue reading

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Does social media make taboo, third-rail topics, newsworthy?

For better or worse, our hyper competitive online news culture morphs what is socially acceptable water-cooler talk. Social media raises the question, “What is newsworthy?” With endless choice available for search, “Are all topics are open for discussion?” Within this new news/business landscape, at … Continue reading

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Contrary Motion Brain Storm. DIY Pitch Development.

A small business, launching a promotion campaign, needs to step outside of itself and look back in – with judgment, skepticism and constant distractions. Carry that muddled ‘meh’ feeling as an albatros when designing your DIY PR campaign. That albatross represents the … Continue reading

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What Marketing and PR Initiatives Should You Consider?

When starting a small business, what marketing and PR initiatives should you consider? Answer: Publicity. Publicity will help you get in peoples hands and in their line of vision. How the do you get publicity? Get your business a write-up … Continue reading

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6 Ways To Improve Your Writing

Give these a try for a week: 1. Set a schedule – Write every day at the same time. 2. Make notes when inspiration hits – Jog your memory. 3. Do not re-read what you just wrote and keep going … Continue reading

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Accomplish Goals, Ruin Relationships and Become a Multitask Ninja.

Not everyone can manage more than one project at a time. Some people just do not have this art in their wheelhouse. Can it be learned? Sure, I guess so. Are some predisposed to be killer at it? Yes. A … Continue reading

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Avoid Being Fodder

Be current, up-to-date and understand what the communication trends are. Many people are reluctant to adopt new, “conversations.” Understanding the benefits of social media is invaluable. By, “understanding benefits” I mean, ask and research why is Facebook so popular? Why … Continue reading

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