Pitch Tip: Sell Benefits And Stop Focusing On Functionality When Approaching Strangers


When you are close to what you are writing about creating a new pitch is challenging. You need to create enough interest, in seconds, for them to consider writing about it.

Writers are not concerned with the same set of gold stars you carefully placed on your product. They want to know what value their readers will see, immediately. Writers need reader benefits, egregious benefits.

Feel out your pitch recipients with research. If you did your research and have started to de-stranger these writers you will know what they like to write about, how they write and maybe what they like to eat from a twitter stalk.

Reviewers, interviewers, copy writers and editorial managers care about the value their readers seek. Pitch how your customer feels. Pitch the benefits. Pitch how it helps a problem people have. Then you may add brief details of usefulness or functionality.

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