Monthly Archives: February 2014

Pitch Tip: Sell Benefits And Stop Focusing On Functionality When Approaching Strangers

When you are close to what you are writing about creating a new pitch is challenging. You need to create enough interest, in seconds, for them to consider writing about it. Writers are not concerned with the same set of … Continue reading

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Admitting Defeat and That Sand-in-Your-Pockets Feeling

Admitting defeat is difficult. You must view it as temporary and move on. Think of defeat as, “try a different approach next time.” I had a publicity campaign recently that lent little media coverage for a client. On top of … Continue reading

Posted in change, ethics, learn, promotions, public relations, Publicity, Small Business, zen | Tagged , , , , , , | Leave a comment