Admitting defeat is difficult. You must view it as temporary and move on. Think of defeat as something saying, “try a different approach next time.”
I had a publicity campaign recently that lent to little media coverage for a client. On top of the wave of disgust and outrage that flowed over me, the hardest part was explaining to my client that my efforts (while invisible and unseeingly valiant), fell well short of our goals.
The warm sand-in-the-pocket feeling of failure needs to be replaced with the embrace of a needed loss. It was needed to reflect, to humble and to remind – we are always learning.
Why would I write about a “failure?” Because failure happens. Not just for me, but for all types of companies and services. We must be grateful for failure, because first and foremost we were given an opportunity. If you failed at that opportunity it should teach you to get back up and to dig deeper. Failure provokes you to try harder and take another swing – or at least that’s what I tell myself.