When starting a small business, what marketing and PR initiatives should you consider? Answer: Publicity. Publicity will help you get in peoples hands and in their line of vision.
How the do you get publicity? Get your business a write-up or a review. This helps people find you in searches, adds credibility and is free.
Before you seek publicity answer these, Who cares about your message? What is your message? What is your core service? What sets you apart from competitors? Where do you want your message seen? Answering these will help find the right hands and eyes that will see your business.
Now tell the world with relentless grit and sincerity.