Promoting In A Sea Of Other Widgets

Let’s talk about promoting your widget. I use the word widget because it’s a lifeless and cold word. Look bluntly as you approach your pitch.

  • What question are you answering with your #####?
  • What makes your ##### different?
  • Why should someone write about #####?

Your widget is swimming in a sea of other widgets. Separate yourself from your work and look at it as a commodity. Eww. Yes, a frigging commodity like corn. I dislike our human tendency to neatly categorize everything but we do it.

If you want to self-promote, market, pitch and sell you must separate the creative processes and the promotional process by thinking of your work as a widget. Why are people so heartless? Why do they have to categorize? Why do I have to compare my unique store to another store? Through this process you will, for better or worse, create what avenues to try with your marketing plan.

This entry was posted in change, Hot Lingo Modifiers, Influence, Marketing, promotions, public relations, Publicity and tagged , , , , , , , , . Bookmark the permalink.

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