Promoting In A Sea Of Other Widgets


Let’s talk about promoting your widget. I use the word widget because it’s a lifeless and cold word. Look bluntly as you approach your pitch.

  • What question are you answering with your #####?
  • What makes your ##### different?
  • Why should someone write about #####?

Your widget is swimming in a sea of other widgets. Separate yourself from your work and look at it as a commodity. Eww. Yes, a frigging commodity like corn. I dislike our human tendency to neatly categorize everything but we do it.

If you want to self-promote, market, pitch and sell you must separate the creative processes and the promotional process by thinking of your work as a widget. Why are people so heartless? Why do they have to categorize? Why do I have to compare my unique store to another store? Through this process you will, for better or worse, create what avenues to try with your marketing plan.

Advertisements
This entry was posted in change, Hot Lingo Modifiers, Influence, Marketing, promotions, public relations, Publicity and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s