Monthly Archives: April 2013

Avoid Being Fodder

Be current, up-to-date and understand what the communication trends are. Many people are reluctant to adopt new, “conversations.” Understanding the benefits of social media is invaluable. By, “understanding benefits” I mean, ask and research why is Facebook so popular? Why … Continue reading

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No Pay Clients: On Purpose and By Accident.

As a small business owner I do billing follow up myself. I am going through this irksome process right now. My good nature got the better of me and prior to full payment I completed a campaign – due to … Continue reading

Posted in learn, promotions, Small Business, Social Network, Uncategorized | Tagged , , , , , , , , , , , | 1 Comment

Hiring Out Is Just Like Dating and Running Shoes

In many cases, doing everything yourself is a time suck and better allocation of resources would be a better bet. Personally, as a DIY lifer, I learned hiring out was the way to go many times – the hard way. … Continue reading

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Buy a House and Pitch a Journalist Using Twitter

I do not agree with cold pitching writers on Twitter. I like Twitter as a private news aggregate and an easy way to keep current with industry discussions. I understand the need for a fast concise pitch but I am not going to … Continue reading

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The Easy Road To Sustainability, Luck Happens?

Are you suffering from social media malaise? The symptoms are: no one likes you, no one re-tweets you and the only people who like your posts are spamy leach companies that want you to pay for their snake oil twitter/like follower-getter. As … Continue reading

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Promoting In A Sea Of Other Widgets

Let’s talk about promoting your widget. I use the word widget because it’s a lifeless and cold word. Look bluntly as you approach your pitch. What question are you answering with your #####? What makes your ##### different? Why should … Continue reading

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