Everyone seems to be an expert now-a-days. Whatever happened to simply being a professional? Social Media has allowed many to promote themselves as go-to sources for panel discussions or educational classes for the less informed. My concern here is the possible exploitative nature that could be hidden in the guise of education. For the landscape that is social networks and social marketing, can you really be an expert? Could you be a well-informed professional, yes. An expert? I’m not so sure. Could you offer a great service along with educating your client? Yes. Let’s hold the word expert in higher regard. Simply, writing or participating in an industry does not make you an expert – it gives you experience. Experience is what makes you a better fit for people and businesses seeking your services.